Supermarket Sainsbury's is axing its mobile phone service in a move affecting around 150, 000 customers. The chain says its 'Mobile by Sainsbury's' SIMonly service will end on 15 January 2016, just two and a half years after it set up the joint venture, which sees it 'piggyback' on Vodafone's network.Mobile by Sainsbury's attracted just 150, 000 subscribers, which the BBC understands did not meet Vodafone's expectations. Sainsbury's told the BBC it was exploring other options and was still interested in providing a mobile network for its customers. sainsbury's mobile network problems
Interestingly, this is the second time that Sainsbury's has closed a MVNO in its name: Way back in 2001 it launched and subsequently closed two years later the
Sainsbury's uses the Vodaphone network so their phones may be locked accordingly. Your phone needs to be unlocked for any mobile operator or locked to O2 only for it to Mobile by Sainsburys is a joint venture between the British supermarket Sainsburys (surprise! ) and the mobile network Vodafone. It was first announced in 2013 and eventually went live on the 24th of July that year.sainsbury's mobile network problems Mobile by Sainsburys will be a 5050 joint venture between the two firms, led by a management team of executives from both sides, and run as a virtual network over Vodafones existing infrastructure.
Mobile by Sainsburys Closure. On the 15th January 2016, Mobile by Sainsburys will close in the UK. Services on the network are being gradually wound down: 14th October 2015: Mobile by Sainsburys is no longer available to new customers. 14th November 2015: The final date on which you were able to topup your account. sainsbury's mobile network problems Sainsbury's Bank has experienced IT problems that left Mobile and contactless Virtual or soft switches can add measurable overhead to network